Why you should use authentic photos in​ your Digital Marketing Strategy

The OC Brazil Business Club hosts monthly networking events for professionals, business owners and potential consumers interested in doing business with the Brazilian community based in Orange County, CA. Those are great opportunities to increase businesses opportunities face to face, and also, for digital marketing if you use the photos and video generated by the event in your favor.

Members who are a part of the OC Brazil Business Club can see and be seen through photos and videos produced by the club to benefit members marketing strategy.

Photos and videos are great sources of marketing content because when utilized on social media, they cause impact and engagement. Members will have free images to build organic exposure and that will help them to build brand awareness, reinforce brand positioning and multiply their brand exposure.

Jeff Bullas, in his article "6 Powerful Reasons Why you Should include Images in your Marketing – Infographic" - featured on Forbes magazine - outlined six reasons of "how and why should you use images in your business communications, marketing, and social networks":

  1. Articles with images get 94% more total views
  2. Including a Photo and a video in a press release increases views by over 45%6
  3. 60% of consumers are more likely to consider or contact a business when an image shows up in local search results1
  4. In an e-commerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
  5. In an online store, customers think that the quality of a product's image is more important than product1-specific information (63%), a long description (54%) and ratings and reviews (53%)
  6. Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)

But, why authentic photos are actually better than stock photos as far as your personal branding and marketing strategy?

First, stock photos are for everyone. They are not exclusive so that it can create confusion and, many times, embarrassment if other people have the same idea as you do.  I am not saying, stock photos are invaluable. No, I am not. what I am saying is, you can be very creative utilizing stock on your strategy, but real impact by photos are surely a result of you exposing to your audience what YOU are all about.  Social media is the place to inspire and influence people with what makes you STAND OUT from the crowd. Remember people do business with people they like and trust. Social Media exposure can help you to be interesting and likable at first.

As Arnie Kuenn notes in Visual Content Marketing on 3 Major Networks: Ideas and Inspiration

Humanize your brand: … People like to connect with other people, so sharing photos of your staff on Instagram can also go a long way toward humanizing your brand. Consider bringing your audience into the fold by sharing photos of a different employee once a week, and using the caption area to describe what role he or she plays in your business. You can also take photos and videos of staff having fun at company retreats, meetings, or other events to illustrate the positive influence your company has on their lives outside of the office.

  • COLLABORE  BRANDS  is a multimedia production company.  Our mission is to help entrepreneurs to present their best FIRST IMPRESSION.
  •  We offer CREATIVE STRATEGY and QUALITY VISUAL CONTENT to promote and to boost  MINDSHARE.
  • Core services: Personal Branding Strategy,  Branding photography,  Event Marketing strategy and management, social media content development and image maintanance.

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